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The Fintech Marketers and Leaders Podcast
The Fintech Marketers & Leaders Podcast is built to uncover actionable insights and explore the latest trends with some of fintech’s hardest-hitting marketers and leaders, so you know exactly what it takes to grow. Join our host, Shameer Sachdev, bi-weekly as he explores real-life growth tactics and insights that you can take advantage of when pushing your fintech to the next level.
Episodes
86 episodes
The challenges and opportunities of rebranding, with Leah Glass, VP, Global Marketing at Convera
Shameer sat down with Leah Glass, VP of Global Marketing @ Convera, to talk about how to navigate a rebrand.Before becoming Convera, the company was part of Western Union Business Solutions, a lesser-known division dedicated to b2b...
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29:51
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The value of communications in driving business growth, with Valentina Kristensen, Corporate Affairs Director at OakNorth
Valentina Kristensen, Corporate Affairs Director at OakNorth, talked about the value of communications in driving business growth in fintech.OakNorth was founded by entrepreneurs for entrepreneurs who had bad experiences trying to secure...
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Season 5
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Episode 5
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46:33
Marketing campaign evolution and embracing change, with Ian Roberts, Marketing Director, Direct Acquisition at Vitality
Ian Roberts, Marketing Director, Direct Acquisition at Vitality, talked about campaign evolution and the importance of embracing change.A customer-led, commercially astute leader with over 25 years in financial services marketing — creat...
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Season 5
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Episode 4
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42:04
Building genuinely disruptive products, with Chris Franklin, CMO at VibePay
We had Chris Franklin, VibePay's CMO, talk about how this fintech builds products with the end user in mind.Fresh-faced in the FinTech space, Chris has a background in retail management. Tired of the 16-hour workday schedule, Chris took ...
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Season 5
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Episode 3
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41:25
Adapting to the new Content Marketing landscape with Loïs Mills, Senior Content Lead at Yonder
We had the lovely Loïs Mills, Senior Content Lead at Yonder, chat about the role of content marketing in today’s day and age.Loïs tried the corporate and entrepreneurship life before making her way into the startup life, which she calls ...
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Season 5
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Episode 2
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46:20
How to craft authentic brand narratives, with Toni Gregory, Head of Content Marketing at GoCardless
Toni Gregory, Head of Content Marketing at GoCardless, shared some inspiring insights on crafting authentic brand narratives. Toni’s career has been blooming at GoCardless. She rose from Content Marketing Manager to Head of C...
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Season 5
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Episode 1
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38:45
How to Scale Fintech Products for Explosive Growth, with Ishita Sinha, Senior Growth Marketing Manager at Upgrade, Inc.
Ishita Sinha, Senior Growth Marketing Manager at Upgrade, Inc., shared her user acquisition secrets for scaling fintech products and achieving growth.Before moving to FinTech, Ishita was in EdTech, teaching Google Ads for Beginners at th...
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29:26
How to Develop High-Quality Content Your Audience Loves, with Sheridan New, Brand Content Lead at Chip
Sheridan New, Brand Content Lead at Chip, talked about captivating and engaging your audience with the right content.Sheridan has always had a strong affliction for words, collecting an abundance of diaries, magazines and notebooks since...
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29:52
How to Run Fintech PR Activity Like a Pro, with Chantal Swainston, Fintech PR Consultant & Founder of The Heard
Chantal Swainston is an independent Fintech PR consultant and Founder of The Heard—an award-winning spokesperson index for women and non-binary people in Fintech who want to get into public speaking.From introducing brands to new regions...
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Season 4
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Episode 7
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31:36
Experimentation: A Playbook for High-Performing Fintech Campaigns, with Tierney Cowap, Growth Campaigns Manager at Monzo
Tierney Cowap, Growth Campaigns Manager at Monzo, shares her knowledge on campaign experimentation in fintech in the latest episode of The Fintech Marketers and Leaders podcast.With previous experience in PR and digital publishing, Tiern...
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46:35
How to innovate and thrive in Fintech using AI, with Paul Jarratt, Vice President of Marketing Communications and Sales Enablement at Onfido
We had the pleasure of speaking to Paul Jarratt, Vice President of Marketing Communications and Sales Enablement at Onfido, about how AI helps fintechs innovate and stay ahead of the competition.With an impressive 20-year career in marke...
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Season 4
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Episode 5
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32:17
How to Rebrand for Fintech Growth, with Raquel Soares, Director of Marketing and Communications Edenred Payment Solutions
Raquel Soares, Director of Marketing and Communications Edenred Payment Solutions, talked about all things rebranding for fintech growth.With over a decade in marketing, initially working for Philips, Raquel transitioned to fintech at Go...
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Season 4
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Episode 4
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34:35
How to build a human-centric FinTech brand, with Ariana Sverdlik, Head of Global Brand at SumUp
Ariana Sverdlik, Head of Global Brand at SumUp joined Shameer on an inspiring chat about creating and growing a human-centric FinTech brand.From big brands with small budgets to small brands with big dreams, Ariana has built communities ...
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Season 4
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Episode 3
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37:03
How to Unleash Your Fintech’s Creative Edge, with Harshil Varsani, Head of Creative at TotallyMoney
Harshil Varsani, Head of Creative at TotallyMoney, talked today about the role of creativity in fintechs.A master of all things creative, Harshil worked across various industries and roles, from international corporations to agencies and...
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Season 4
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Episode 2
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32:25
How to make community building work for your fintech with Henry Barton, Head of Community and Brand at Uncapped
Henry Barton, Head of Community and Brand at Uncapped, came in to talk about the importance of setting the right foundation for building loyal communities.Henry studied archaeology long before getting into finance, hoping to be the next ...
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Season 4
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Episode 1
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36:41
Creating diversity of thought in fintech with Monica Millares, Product Principal at BigPay
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Monica Millares, Product Principal at BigPay.As a Financial Wellbeing advocate, Monica hosts the "Purpose Driven FinTech" podcast, writes t...
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Season 3
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Episode 12
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42:32
Humanising fintech through video content, with Daniel Yubi, Founder and CEO at Payable
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Daniel Yubi, Founder and CEO of Payable.Payable is a treasury operations software that helps teams automate financial operations and gain r...
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Season 3
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Episode 11
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38:19
Customer listening as the heart of marketing, with Samantha de Groen, Product Marketing Manager at Bunq
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Samantha de Groen, Product Marketing Manager at Bunq.Bunq is the second largest challenger bank in Europe on a mission to make life easy fo...
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Season 3
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Episode 10
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32:09
Educating customers through social media, with Oliver Mott, Head of Social Media at Starling Bank
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Oliver Mott, Head of Social Media at Starling Bank.Starling has gone from underdog to top challenger bank in only nine years. We spoke with...
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Season 3
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Episode 9
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39:43
User acquisition and the power of thought leadership, with Shaul Weisband, Co-Founder and CMO at Jifiti.
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Shaul Weisband, Co-Founder and CMO at Jifiti. Jifiti is a white-labelled platform where banks and lenders embed their loans at any poi...
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Season 3
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Episode 8
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38:07
Becoming The Netflix of Payments, with Kealan Lennon, Founder & CEO CleverCards
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Kealan Lennon, Founder & CEO of CleverCards.Clever Cards is a configurable digital payments platform on a mission to simplify employee ...
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Season 3
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Episode 7
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37:34
Unlocking GenZ Audiences with Maria Tsarkova Growth & Acquisition Lead at Tandem Bank
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Maria Tsarkova, Growth & Acquisition Lead at Tandem Bank.Tandem is a challenger bank providing greener banking solutions. This year, Ta...
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Season 3
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Episode 6
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34:13
Helping the SaaS Industry Grow Better, Faster, Safer with Andrew Davies, CMO at Paddle
In the latest episode of The Fintech Marketers and Leaders Podcast, host Shameer Sachdev sits down with Chief Marketing Officer at Paddle. Founded in 2012, Paddle takes a “do it for you” approach to handling billing, payments, invoicing, tax an...
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Season 3
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Episode 5
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41:42
Simplifying bank payments for 75,000+ businesses with Ben Morfoot, Product Director at GoCardless.
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Ben Morfoot, Product Director at GoCardless. GoCardless helps more than 85,000 businesses make and collect payments worldwide and is o...
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Season 3
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Episode 4
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35:48
Helping +10 million people seek financial advice, with Karen Barett, Founder & CEO @ Unbiased
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Karen Barett, Founder & CEO of Unbiased.Unbiased connects people with financial advisors, mortgage brokers and accountants and has help...
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Season 3
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Episode 3
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46:23