Cracking Crypto Growth with Imo Bábics Cheif Growth Office at Relai

In this episode of The Fintech Marketers and Leaders podcast, we sit down with Imo Bábics, a fintech marketing veteran with over 15 years of experience, to discuss how to grow a fintech brand in the highly competitive and ever-evolving crypto space. From leading global marketing efforts for brands like Xbox, PlayStation, and EA to spearheading growth at Bitpanda and Relai, Imo shares his expertise on navigating market volatility, leveraging organic marketing, and building trust in a skeptical industry.

Marketing a fintech brand in the crypto space comes with unique challenges, especially with limited access to traditional paid advertising channels. In this episode, Imo shares valuable insights on how to build brand credibility, leverage organic marketing strategies, and adapt to evolving market conditions. Join them as they cover topics such as:

• How to drive demand in turbulent markets like crypto
• Building a fintech brand with limited paid marketing
• The power of organic growth, SEO, and community-driven marketing
• Lessons from Bitpanda and transitioning to a Bitcoin-only strategy
• The role of influencers in fintech and crypto marketing
• Expanding across Europe under new regulations

Fintech Marketing Secrets from Imo Bábics:

Navigating Market Volatility & Growth Strategies

Market turmoil, such as the FTX crash and banking collapses, has actually fueled Bitcoin adoption, as users seek self-custodial solutions. Imo explains how financial uncertainty has reinforced the need for Bitcoin-focused platforms and why inbound marketing and community trust are essential for fintech growth.

Fintech & Crypto Marketing Strategies

Regulatory challenges in Europe restrict many traditional marketing tactics for crypto companies, making organic marketing, SEO, and influencer partnerships critical. Imo shares how Relai carefully selects Bitcoin-only advocates who align with their brand values and why the marketing approach for Bitcoin differs significantly from altcoins.

Lessons from Bitpanda & Adapting to Bitcoin-Only Growth

The fintech and crypto landscape has evolved from speculative trading to a more stable, long-term saving mindset. Imo highlights the key differences between traders and Bitcoin savers and explains how fintech brands must build trust and credibility to thrive in this space.

Successful Campaigns & Marketing Wins

Brand personality plays a crucial role in fintech success. Imo shares how Relai prioritizes community engagement over traditional advertising and how user surveys have provided valuable insights into why customers choose Bitcoin as their primary savings asset.

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The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.