Bridging the Gap Between Crypto and Cash With Michael Stroev, COO and Head of Product at Nebeus

Ambitious crypto platform Nebeus has been on a massive growth path. Founded in 2014, Nebeus started out as one of the first cryptocurrency platforms in the world to focus on P2P crypto lending.

Over the years they developed their business model from P2P to centralised, crypto-backed lending on a mission to help people bring crypto to traditional finance.

From partnering with Modular to being approved as one of the only two cryptocurrency platforms regulated by the bank of Spain, Nebeus is now a leading European financial app for crypto hodlers.

Shameer sat down with Michael Stroev, COO and Head of Product to talk about everything crypto, and how Nebeus is bridging the gap between crypto and cash with instant crypto-backed loans and financial services.

In this episode, we cover:

👉The bear market and its impact on the crypto space

👉The crypto centralisation—is crypto becoming mainstream?

👉Why niching down can help with customer retention

👉How to create a frictionless UX

👉How to prioritise the development of product features when you're a startup

👉Tic-Tok and Influencer marketing 

👉Determining what channels to use to reach your audience

👉Atracting and retaining users by educating them

If you’re looking to grow your fintech business or want to learn more about Nebeus and its inspiring journey, tune in to this episode of The FML Podcast.

Subscribe here: 

👉 www.thefmlpodcast.com

👉 Email: hello@growthgorilla.co.uk

And connect with Michael here:

👉 Twitter: @michael_stroev
👉 LinkedIn

About the show

The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening...