In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Shaul Weisband, Co-Founder and CMO at Jifiti.
Jifiti is a white-labelled platform where banks and lenders embed their loans at any point of sale, enabling them to compete in the BNPL (Buy Now, Pay Later) space.
Shaul, its Co-Founder and CMO, was in the marketing and branding space before he started the company. He shares a lot of marketing advice and talks about using thought leadership for positioning and building trust.
Shaul and Shameer discuss topics like:
👉Enabling banks and lenders in the BNPL space
👉Aquiring customers in the B2B space
👉B2B marketing strategies and thought leadership
👉Tackling price sensitivity in financial products
👉Demand generation and lead nurturing
👉Building tailor messages and content
And much more!
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👉 Email: email@example.com
And connect with Shaul here
About the show
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