In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Ben Morfoot, Product Director at GoCardless.
GoCardless helps more than 85,000 businesses make and collect payments worldwide and is on a mission to become the world's biggest bank payment network.
Having led teams across almost all their product areas, Ben currently leads their Embed product, which allows other payment providers to add GoCardless' best-in-class bank payments to their platforms.
Tune in to hear Ben and Shameer talk about anything from what’s hot in the payments industry to building a tight cross-functional team and balancing product complexity and product value dynamics.
They cover:
👉 Overview of the payment industry in the current economic climate
👉 The process behind creating the Embed product
👉 GoCardless' market research process
👉 Identifying which user group to go after
👉 Balancing the dynamics of product complexity and product value
👉 The relationship between Product and Marketing teams
👉 The challenges that service providers face
👉 Measuring user adoption and the impact of UX
… and a lot more.
Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!
Subscribe here:
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👉 Email: hello@growthgorilla.co.uk
And connect with Ben here:
👉 Website
About the show
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.