When Paid Media Meets Influencer Marketing, with Ross Smith and Julia Lucas from Growth Gorilla

Ladies and gents, the latest Team Talk is fresh out of the oven!

Host Shameer Sachdev sat down with Ross, our Head of Performance Marketing, and Julia, our Head of Influencer Marketing, to discuss why Fintechs should leverage influencer and paid marketing together. 

Tune in for a pure gold conversation on how influencer and paid media strategies help accelerate your brand's reach, how to plan a paid & influencer marketing campaign, the biggest UGC misconceptions, UGC pricing, whitelisting, and a whole lot more.

Join them as they cover topics such as:

👉Merging influencer campaigns with existing paid campaigns

👉The impact of influencer partnerships on a Fintech’s growth

👉Organic marketing vs performance & influencer marketing

👉How to engage your audience on social media

👉How the Halo effect increases consumer trust

👉What comes first: paid or influencer marketing?

👉Platform selection and targeting audiences

👉Planning a paid & influencer marketing campaigns

👉UGC misconceptions and pricing

👉Running whitelisting campaigns

KEY TAKEAWAYS

1. Influencer marketing is not a quick fix, so make sure you're in for the long run.
2. Work with creators who resonate with your brand and your ethos and vice versa. If you don't speak a similar lingo, it will never work. 
3. If you're doing influencer marketing, have an organic strategy in place—it's a full circle.
4. Just because you're doing influencer on one channel doesn't mean you can't leverage that content on other channels and maximise exposure. 
5. Use custom landing pages and Facebook Lookalike audiences to create a joined, powerful strategy.
6. Leverage UGC to drive users down the funnel faster and efficiently and get better engagement than traditional static or animated ads. 
7. Get some Fintech experts to do all the hard work—where Growth Gorilla comes in.

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👉 Email: hello@growthgorilla.co.uk

About the show

The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.