In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Amanda Lieu, Director of Brand, Product Marketing and Growth at Seon.
Seon is building a centralised department system of fraud, and Amanda is there to help businesses and high-risk markers find clever ways to fight fraud.
Listen to Shameer and Amanda talk about the importance of staying on brand while driving growth, respecting geographic nuances, being in sync as a company, building products that align with customer needs—and a lot more.
Join them as they cover:
👉Driving B2B growth in different territories
👉Balancing quantitative & qualitative data when making decisions
👉The importance of customer conversations
👉Seon’s winning CRM mechanism
👉Using your unique offering to drive users and create awareness
👉Seon’s state of play with cybersecurity and preventing fraud
👉The impact of AI in preventing fraud
👉The link between growth, innovation and diversity
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And connect with Amanda here:
About the show
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.