The Fintech Marketers and Leaders Podcast

Scaling Across Borders with Haralds Zukovs, Head of Marketing at Credolab

June 19, 2023 Growth Gorilla Season 2 Episode 26
The Fintech Marketers and Leaders Podcast
Scaling Across Borders with Haralds Zukovs, Head of Marketing at Credolab
Show Notes

In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Haralds Zukovs, Head of Marketing at Credolab.

Credolab is the largest data analytics platform that helps companies score risk and detect fraud using advanced behavioural analytics leveraging smartphone and web metadata. 

In previous roles, Haralds has created organic viral content on Facebook with 230K in just two days. As a marketing leader at Credolab, he has helped build marketing divisions, increase client acquisition and boost conversion rates. 

Listen to Haralds and Shameer talk about Credolab’s scaling journey from one to 38 countries, the importance of understanding your ideal customer profile and how to combine traditional and alternative data with helping clients make risk-adjusted decisions.

Join them as they cover:

👉How to decide what countries to expand into

👉How is Credolab acquiring new customers

👉Competing with the larger competitors

👉Leveraging untapped marketing channels

👉Rapid testing vs statistically significant data

👉Using Linkedin for better traffic, lead generation and branding


And a lot more.

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About the show

The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.