For the latest episode of The Fintech Markers and Leaders podcast, we sit down with Sam Knott, a seasoned marketer and the VP of Acquisition at Marshmallow.
Sam played a pivotal role in building and expanding Dyson globally by driving rapid growth, launching new categories, and transforming the Direct-To-Consumer business from a 4% share to 40%, making it Dyson's largest channel.
Sam’s experience in brand building and growth hacking helped Marshmallow—a company providing insurance for under-served groups—reach new levels of growth.
We dive into Sam’s journey from Dyson to Marshmallow and discuss the importance of adaptability and versatility in today's fast-paced fintech. industry.
Join Shameer and Sam as they cover:
👉Launching into new territories
👉Fixing underperforming territories
👉The power of audience segmentation
👉Targetting underserved communities
👉Building a financially inclusive brand
👉Driving growth in a saturated market
👉Optimising data and channels
And much, much more.
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👉 www.thefmlpodcast.com
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About the show
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.