In this exclusive episode of The Fintech Marketers and Leaders Podcast, we dive into the highlights from the recent live recording, where experts in fintech influencer marketing shared their insights on how fintechs can effectively leverage this powerful marketing tool. From the common misconceptions to the latest trends in TikTok and beyond, we explore the key takeaways that every fintech should keep in mind when working with influencers.
We were joined by:
- Stephen Carroll, Head of Fintech and Regulated Services, TikTok
- Julia Lucas, Head of Influencer Marketing & Creative Strategist, Growth Gorilla
- Aleks Velev, Influencer Marketing Consultant
Check out the highlights:
- Common misconceptions of influencer marketing: Our speakers challenged the notion that working solely with financial experts is always the best approach. Instead, they advised looking for influencers with lifestyles that resonate with your target audience.
- Compliance vs. creative: Our speakers emphasized the importance of finding the right balance between staying compliant with regulations and being creative with your influencer campaigns.
- Multi-channel approach: The panel suggested using a multi-channel approach to reach your target audience, with social media platforms like Instagram and TikTok being just a couple of options.
- Deinfluencing: What brands need to know in this new era of deinfluencing and how it can affect their influencer marketing strategy.
- Balancing creativity and driving business growth: It's possible to have both, and our speakers shared tips for finding the right balance in your influencer campaigns.
- TikTok for fintechs: TikTok's agile algorithm requires a different approach, but the platform can offer huge opportunities for fintech brands looking to make a splash.
- B2B x influencer marketing: Our speakers discussed how B2B brands can leverage influencer marketing to reach a wider audience and build brand awareness.
- Various platforms: The experts highlighted the nuances of creating content for different platforms and offered strategies for tailoring your content to each platform.
These are just some of the key takeaways from our FML Live event. For more insights and strategies, be sure to listen to the full podcast episode. And if you're a fintech brand looking for guidance on influencer marketing, don't hesitate to contact us to learn more about how we can help you build your brand's awareness and grow your tribe.
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www.thefmlpodcast.com
Email: hello@growthgorilla.co.uk
About the show
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.